This statistic displays the leading reasons why consumers in the United Kingdom (UK) subscribe to receive promotional e-mails from 2014 to 2017. In 2017, it was found that ** percent of respondents stated that being regular customers was the main reason of subscribing to marketing e-mails.
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UK DMA. (November 23, 2017). Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/457635/promotional-e-mail-subscription-reasons-according-in-the-united-kingdom-uk/
UK DMA. "Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017." Chart. November 23, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/457635/promotional-e-mail-subscription-reasons-according-in-the-united-kingdom-uk/
UK DMA. (2017). Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/457635/promotional-e-mail-subscription-reasons-according-in-the-united-kingdom-uk/
UK DMA. "Reasons for Signing up to Receive Promotional E-mails According to The Consumer in The United Kingdom (Uk) from 2014 to 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Nov 2017, /statistics/457635/promotional-e-mail-subscription-reasons-according-in-the-united-kingdom-uk/
UK DMA, Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017 ÌÇÐÄÆƽâ°æ, /statistics/457635/promotional-e-mail-subscription-reasons-according-in-the-united-kingdom-uk/ (last visited July 31, 2026)
Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017 [Graph], UK DMA, November 23, 2017. [Online]. Available: /statistics/457635/promotional-e-mail-subscription-reasons-according-in-the-united-kingdom-uk/
