According to global data gathered on an e-mail marketing automation platform, automated shipping confirmation e-mails sent by e-commerce players had an open rate of percent in 2024. For automated product abandonment emails, the rate stood at percent.
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Omnisend. (February 5, 2025). Automated e-commerce e-mail marketing open rates worldwide in 2024, by type of content [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. "Automated e-commerce e-mail marketing open rates worldwide in 2024, by type of content." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. (2025). Automated e-commerce e-mail marketing open rates worldwide in 2024, by type of content. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. "Automated E-commerce E-mail Marketing Open Rates Worldwide in 2024, by Type of Content." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend, Automated e-commerce e-mail marketing open rates worldwide in 2024, by type of content ÌÇÐÄÆƽâ°æ, /statistics/1211480/automated-email-marketing-open-rates-worldwide/ (last visited July 28, 2026)
Automated e-commerce e-mail marketing open rates worldwide in 2024, by type of content [Graph], Omnisend, February 5, 2025. [Online]. Available: /statistics/1211480/automated-email-marketing-open-rates-worldwide/
