The wording of the question was: "Please review the list of activities below and select how much more or less of each activity your company is doing compared to last year."
Citation formats
Usage increase of digital marketing measures in companies in Europe 2014
This statistic shows the results of a survey concerning the usage intensity of digital marketing measures by European marketers in 2014 compared to the previous year. The survey found that ** percent of responding marketers stated that their company had increased the usage intensity of social marketing much more, while ** percent of marketers stated that they used it somewhat more.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Adobe. (May 14, 2014). How much more of each of these marketing activities is your company doing compared to last year? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/456580/digital-marketing-methods-usage-increase-europe/
Adobe. "How much more of each of these marketing activities is your company doing compared to last year?." Chart. May 14, 2014. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/456580/digital-marketing-methods-usage-increase-europe/
Adobe. (2014). How much more of each of these marketing activities is your company doing compared to last year?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/456580/digital-marketing-methods-usage-increase-europe/
Adobe. "How Much More of Each of These Marketing Activities Is Your Company Doing Compared to Last Year?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 May 2014, /statistics/456580/digital-marketing-methods-usage-increase-europe/
Adobe, How much more of each of these marketing activities is your company doing compared to last year? ÌÇÐÄÆÆ½â°æ, /statistics/456580/digital-marketing-methods-usage-increase-europe/ (last visited July 24, 2026)
How much more of each of these marketing activities is your company doing compared to last year? [Graph], Adobe, May 14, 2014. [Online]. Available: /statistics/456580/digital-marketing-methods-usage-increase-europe/