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Social media activities of internet users to connect with brands in the United States as of 3rd quarter 2016

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Sources

Release date

January 2017

Region

United States

Survey time period

Q3 2016

Method of interview

Online interview

Supplementary notes

Light social media users = less than 1 daily hour of social media
Medium social media users = 1-2 daily hours of social media
Heavy social media users = 3+ daily hours of social media

Citation formats

U.S. social media usage by internet users to connect with brands 2016

Published by
Christy Tila,
Jan 17, 2017
This statistic presents the social media activities of internet users to connect with brands in the United States as of the third quarter of 2016, sorted by degree of social media usage. During the survey period, ** percent of light social media users stated that they followed some of their favorite brands or retailers on social media to find out more about products and services.
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