| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
March 2013
More information
Region
Canada
Survey time period
March 2013
Number of respondents
1,500 respondents
Supplementary notes
Question: 鈥淲e are now going to present you with three pairs of advertising objectives.
Which advertising objective makes you more likely to pay attention to an
advertisement? The advertisement:鈥
All objectives were paired together in all possible ways, and three pairings were presented to each respondent in a random way. All pairings were presented in equal frequency to respondents overall.
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