* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).
Mahou was the most chosen beer brand in Spain based on Consumer Reach Points in 2024. Estrella Galicia achieved a score of **** million CRP in second place.
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Kantar. (September 15, 2025). Leading beer brands based on consumer reach in Spain in 2024 (in million Consumer Reach Points*) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/445281/leading-beer-brands-in-spain/
Kantar. "Leading beer brands based on consumer reach in Spain in 2024 (in million Consumer Reach Points*)." Chart. September 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/445281/leading-beer-brands-in-spain/
Kantar. (2025). Leading beer brands based on consumer reach in Spain in 2024 (in million Consumer Reach Points*). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/445281/leading-beer-brands-in-spain/
Kantar. "Leading Beer Brands Based on Consumer Reach in Spain in 2024 (in Million Consumer Reach Points*)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Sep 2025, /statistics/445281/leading-beer-brands-in-spain/
Kantar, Leading beer brands based on consumer reach in Spain in 2024 (in million Consumer Reach Points*) ÌÇÐÄÆƽâ°æ, /statistics/445281/leading-beer-brands-in-spain/ (last visited July 20, 2026)
Leading beer brands based on consumer reach in Spain in 2024 (in million Consumer Reach Points*) [Graph], Kantar, September 15, 2025. [Online]. Available: /statistics/445281/leading-beer-brands-in-spain/
