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Leading reasons consumers started choosing DIY alternatives over beauty salon services in the United States in 2025

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Source

Release date

May 2025

Region

North America, United States

Survey time period

May 6 to 8, 2025

Number of respondents

690*

Age group

18 years and older

Special properties

U.S. consumers who stated they use DIY alternatives

Supplementary notes

*Excluding those who stated they do not use DIY alternatives. 

Citation formats

Top reasons for choosing DIY over beauty salons in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 27, 2025

According to the results of a recent survey carried out among consumers in the United States, many have decided to switch from using beauty salon services to DIY alternatives. The main reason for this is linked to consumers' finances, as about ** percent stated that they did so because of cost savings due to economic concerns.

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Cosmetics industry in the U.S.Celebrity beauty brandsColor cosmetics in the U.S.Cosmetics in CanadaCosmetics industry
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