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Share of digital in advertising spending in Germany in 2023, by category

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Release date

May 2024

Region

Germany

Survey time period

2023

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Digital share in ad spend in Germany in 2023, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, May 1, 2024
In 2023, technology and IT had the largest share of digital in advertising spending in Germany, at ** percent. The lowest share was reported for the pharma industry and for the entertainment and media industry, both at ** percent.
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Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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