The original question ran as follows: When you shop for food do you look for any of the following claims? The margin of error is +/- 3 percentage points at a 95 percent confidence level.
Citation formats
Food labeling: product claims U.S. consumers look for 2014
This statistic depicts the results of a nationally-representative telephone survey conducted by the National Research Center from April 17 to April 21, 2014. U.S. adult consumers were asked if they look for any product claims on food labels while they are shopping for groceries. Over half of respondents stated that look for the claim 'natural' on food labels during their shopping trip.
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National Research Center. (June 6, 2014). Product claims U.S. consumers look for on food labels while grocery shopping in 2014 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/380899/food-labeling-important-product-claims-to-us/
National Research Center. "Product claims U.S. consumers look for on food labels while grocery shopping in 2014." Chart. June 6, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/380899/food-labeling-important-product-claims-to-us/
National Research Center. (2014). Product claims U.S. consumers look for on food labels while grocery shopping in 2014. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/380899/food-labeling-important-product-claims-to-us/
National Research Center. "Product Claims U.S. Consumers Look for on Food Labels While Grocery Shopping in 2014." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jun 2014, /statistics/380899/food-labeling-important-product-claims-to-us/
National Research Center, Product claims U.S. consumers look for on food labels while grocery shopping in 2014 ÌÇÐÄÆƽâ°æ, /statistics/380899/food-labeling-important-product-claims-to-us/ (last visited July 30, 2026)
Product claims U.S. consumers look for on food labels while grocery shopping in 2014 [Graph], National Research Center, June 6, 2014. [Online]. Available: /statistics/380899/food-labeling-important-product-claims-to-us/
