U.S. primary shoppers or shoppers sharing responsibility in their households
Method of interview
Online survey
Supplementary notes
* Multiple answers were possible. The original question was posed as follows: "How do you define "local food"?
** Artisanal farms are those with fewer than 100 acres.
Citation formats
U.S. consumer definition of "local food" October 2015
The statistic depicts the results of an online survey conducted by A.T. Kearney among more than U.S. shoppers in October 2015. The survey respondents, who were 18 years and older, were asked about their definition of the description "local food". About ** percent of respondents defined the term as food that is grown or manufactured within 100 miles.
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Kearney. (October 31, 2015). Consumer definition of "local food" in the United States as of October 2015* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/315874/us-consumer-definition-of-local/
Kearney. "Consumer definition of "local food" in the United States as of October 2015*." Chart. October 31, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/315874/us-consumer-definition-of-local/
Kearney. (2015). Consumer definition of "local food" in the United States as of October 2015*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/315874/us-consumer-definition-of-local/
Kearney. "Consumer Definition of "Local Food" in The United States as of October 2015*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2015, /statistics/315874/us-consumer-definition-of-local/
Kearney, Consumer definition of "local food" in the United States as of October 2015* ÌÇÐÄÆƽâ°æ, /statistics/315874/us-consumer-definition-of-local/ (last visited July 23, 2026)
Consumer definition of "local food" in the United States as of October 2015* [Graph], Kearney, October 31, 2015. [Online]. Available: /statistics/315874/us-consumer-definition-of-local/
