Key insights
- Most common reason for buying local foods in the U.S.
- Freshness

Detailed statistics
U.S. food and drink: top five reasons for buying local products, November 2013
- Share of global consumers who prefer locally branded vegetables
- %

Detailed statistics
Consumers' preference for local and global brands worldwide 2015, by category
- Main reason global consumers choose local brands
- Better price/value

Detailed statistics
Leading factors for choosing global and local brands among consumers worldwide 2015
贰诲颈迟辞谤鈥檚 Picks
贰诲颈迟辞谤鈥檚 Picks
Current statistics on this topic
Recommended statistics
Overview
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U.S. consumer definition of "local food" October 2015

U.S. consumer definition of "local food" October 2015
Consumer definition of "local food" in the United States as of October 2015*
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Consumers' preference for local and global brands worldwide 2015, by category

Consumers' preference for local and global brands worldwide 2015, by category
Consumers' preference for local brands and global brands worldwide in 2015, by category*
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Leading factors for choosing global and local brands among consumers worldwide 2015

Leading factors for choosing global and local brands among consumers worldwide 2015
Leading reasons for choosing local versus global brands among consumers worldwide in 2015
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Food labeling: product claims U.S. consumers look for 2014

Food labeling: product claims U.S. consumers look for 2014
Product claims U.S. consumers look for on food labels while grocery shopping in 2014
Consumer behavior
5
- U.S. consumers' frequency of eating locally grown foods 2013-2014
- Promotions that motivate U.S. shoppers to buy local foods 2015
- Meat market: U.S. consumers' interest in locally sourced meat and poultry 2015
- U.S. beer drinkers' rating of the factor local 2015, by age group
- U.S. craft beer drinkers' rating of the factor local 2015, by age group
Consumer behavior
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U.S. consumers' frequency of eating locally grown foods 2013-2014

U.S. consumers' frequency of eating locally grown foods 2013-2014
How often do you eat locally grown foods?
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Promotions that motivate U.S. shoppers to buy local foods 2015

Promotions that motivate U.S. shoppers to buy local foods 2015
What promotional initiatives motivate you to buy local foods?*
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Meat market: U.S. consumers' interest in locally sourced meat and poultry 2015

Meat market: U.S. consumers' interest in locally sourced meat and poultry 2015
How interested are you in locally sourced meat and poultry?
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U.S. beer drinkers' rating of the factor local 2015, by age group

U.S. beer drinkers' rating of the factor local 2015, by age group
The importance of the factor "local" among beer drinkers in the United States in 2015, by age group
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U.S. craft beer drinkers' rating of the factor local 2015, by age group

U.S. craft beer drinkers' rating of the factor local 2015, by age group
The importance of the factor "local" among craft beer drinkers in the United States in 2015, by age group
Retail
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U.S. consumers: satisfaction with amount of healthy food options available 2014

U.S. consumers: satisfaction with amount of healthy food options available 2014
Are you satisfied with the amount of healthy food options available in your local stores and restaurants?
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U.S. consumers: satisfaction with the portion size available 2014

U.S. consumers: satisfaction with the portion size available 2014
Are you satisfied with the portion size of food options available in your local stores and restaurants?
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U.S. primary supermarkets: consumers' importance of locally grown produce 2013-2014

U.S. primary supermarkets: consumers' importance of locally grown produce 2013-2014
U.S. consumers' importance of locally grown produce and packaged goods when selecting their primary grocery store in 2013 and 2014*
Purchasing behavior
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Qualities influencing U.S. consumers to buy soup/salad as of February 2014

Qualities influencing U.S. consumers to buy soup/salad as of February 2014
I am more likely to purchase and willing to pay more for a soup or salad that is...
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U.S. shoppers' reasons for not buying local food 2015

U.S. shoppers' reasons for not buying local food 2015
What are the main reasons for not buying local groceries?*
Restaurant trends
7
- Leading trends in culinary themes on restaurant menus in the U.S. in 2018
- Leading trends in main dishes on restaurant menus in the U.S. in 2018
- Leading trends in food items on restaurant menus in the U.S. 2018
- Leading trends in produce on restaurant menus in the U.S. 2018
- Organic and health foods served in U.S. chain restaurants in 2014, by type
- Local foods as an influence on restaurant choice in the U.S. in 2014
- Consumer interest in locally sourced items in restaurants in the U.S. 2015
Restaurant trends
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Leading trends in culinary themes on restaurant menus in the U.S. in 2018

Leading trends in culinary themes on restaurant menus in the U.S. in 2018
Leading trends in culinary themes on restaurant menus in the United States in 2018*
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Leading trends in main dishes on restaurant menus in the U.S. in 2018

Leading trends in main dishes on restaurant menus in the U.S. in 2018
Leading trends in main dishes on restaurant menus in the United States in 2018*
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Leading trends in food items on restaurant menus in the U.S. 2018

Leading trends in food items on restaurant menus in the U.S. 2018
Leading trends in food items on restaurant menus in the United States in 2018*
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Leading trends in produce on restaurant menus in the U.S. 2018

Leading trends in produce on restaurant menus in the U.S. 2018
Leading trends in produce on restaurant menus in the United States in 2018*
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Organic and health foods served in U.S. chain restaurants in 2014, by type

Organic and health foods served in U.S. chain restaurants in 2014, by type
What are your plans for serving these types of food in 2014?
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Local foods as an influence on restaurant choice in the U.S. in 2014

Local foods as an influence on restaurant choice in the U.S. in 2014
Consumers whose restaurant choice is influenced by local foods in the United States as of July 2014, by generation
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Consumer interest in locally sourced items in restaurants in the U.S. 2015

Consumer interest in locally sourced items in restaurants in the U.S. 2015
Share of restaurant operators reporting increased interest in locally sourced items in the United States as of December 2015, by restaurant type
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