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In 2025, retail e-commerce in Canada was forecast to generate nearly **billion U.S. dollars in revenues. According to estimates, this figure is projected to increase to billion U.S. dollars by 2030.

Successful e-commerce segments in Canada

Canada's booming e-commerce sector owes more than half of its retail sales to two particularly lucrative segments: fashion and electronics, which captured ** and ** percent of all e-commerce retail sales in Canada in 2025, respectively. With nearly ** billion U.S. dollars in e-commerce net sales, Amazon was the leading online store in Canada in 2023, outperforming competitors like Walmart and Costco by an impressive margin. Ranking second, walmart.ca generated around *** billion U.S. dollars in e-commerce net sales that year.

Fashion leads the way

Fashion proved to be a successful e-commerce segment in many countries around the world, and Canada was no exception, as the most popular online stores in the fashion segment raked in millions of dollars in e-commerce net sales. Like many other countries in the world, Canada's fashion e-commerce sector was also disrupted by a Chinese newcomer that catapulted itself to the center stage of the fast fashion world: Shein was the largest online fashion shop in Canada in 2023, in terms of net sales. It was also the most downloaded fashion and beauty shopping app in Canada in November 2023, with its ** monthly downloads overshadowing those of competitors. In comparison, long-established fast fashion titan Zara only amassed * downloads that same month.