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In the first half of 2024, fragrances and cosmetics ranked as the top-selling category in Brazil's retail e-commerce by order volume, accounting for ** percent of all online purchases. Close behind, food and beverages made up ** percent of the total online orders.

A Brazilian brand that went from door-to-door sales to billions in revenue

Starting in 1977 with an investment of **** U.S. dollars and only **** produced products, O Boticário’s founder grew his company throughout the years, leading it to reach almost * Brazilian reals in gross revenue in 2023. The company became so famous in the country that nearly all Brazilians know the brand and around ** percent have used its products. Furthermore, the brand earned the title of the most popular beauty and health online shop in the country in 2023.

O Boticário’s direct competitor

O Boticário’s biggest Brazilian competitor is the cosmetic brand Natura&Co. The Brazilian cosmetic brand, founded in 1969 and gained strength not only in its home country but also worldwide, is currently present in over ** countries. In 2023, Natura&Co reached a net revenue of almost ** billion Brazilian reals. Moreover, Natura &Co total assets amounted to around ** billion Brazilian reals in the same year.