In the first half of 2024, the home appliances sector accounted for almost ** percent of the Gross Merchandise Volume (GMV) in Brazil. Health was the second most important e-commerce category based on GMV share, with about ** percent, not considering the other categories. Based on the number of orders, fragrances and cosmetics was the best-selling segment.
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Ebit, & NielsenIQ. (August 19, 2024). Distribution of online Gross Merchandise Volume (GMV) in Brazil in the 1st half 2024, by category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/682348/brazil-eretail-category-revenue-share/
Ebit, und NielsenIQ. "Distribution of online Gross Merchandise Volume (GMV) in Brazil in the 1st half 2024, by category." Chart. August 19, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/682348/brazil-eretail-category-revenue-share/
Ebit, NielsenIQ. (2024). Distribution of online Gross Merchandise Volume (GMV) in Brazil in the 1st half 2024, by category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/682348/brazil-eretail-category-revenue-share/
Ebit, and NielsenIQ. "Distribution of Online Gross Merchandise Volume (Gmv) in Brazil in The 1st Half 2024, by Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Aug 2024, /statistics/682348/brazil-eretail-category-revenue-share/
Ebit & NielsenIQ, Distribution of online Gross Merchandise Volume (GMV) in Brazil in the 1st half 2024, by category ÌÇÐÄÆÆ½â°æ, /statistics/682348/brazil-eretail-category-revenue-share/ (last visited July 22, 2026)
Distribution of online Gross Merchandise Volume (GMV) in Brazil in the 1st half 2024, by category [Graph], Ebit, & NielsenIQ, August 19, 2024. [Online]. Available: /statistics/682348/brazil-eretail-category-revenue-share/