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Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)

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Source

Release date

November 2017

Region

United Kingdom

Survey time period

Q3 2017

Age group

18 years and older

Supplementary notes

* Index compared to average VCR and CTR for entire combined impressions in category.

VCR = Video Completion Rate
CTR : Click Through Rate

Citation formats

Online ads: video completion and click through rates United Kingdom (UK) 2017, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 2, 2017
The statistic displays video completion and click through rates for online video advertising in the United Kingdom (UK) for the third quarter of 2017, by age. The video completion rates were *** among respondents aged 18 to 24 during the period in consideration.
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