among marketers, advertisers, service providers, technologists and publishers across 17 global markets
Supplementary notes
* Including banner, video, rich media and associated formats - as intended for desktop, mobile and tablet. ** On a scale from -2 (significant decrease), through 0 (no material change), to 2 (significant increase). The source does not provide information on the type of the survey.
Citation formats
Data-driven marketing: projected change in spending worldwide 2014, by channel
The graph shows data on the expected change in data-driven advertising and marketing spending in 2015, according to industry professionals. Winterberry Group survey respondents expected that their spending on data-driven marketing through mobile apps, messaging and user experience would increase (**** score on -2 to * point scale).
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MarketingCharts. (November 13, 2014). How do you expect your or your clients' spending on each of the following data-driven marketing and advertising channels to change over the next year? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/368480/data-driven-marketing-spending-change/
MarketingCharts. "How do you expect your or your clients' spending on each of the following data-driven marketing and advertising channels to change over the next year?." Chart. November 13, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/368480/data-driven-marketing-spending-change/
MarketingCharts. (2014). How do you expect your or your clients' spending on each of the following data-driven marketing and advertising channels to change over the next year?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/368480/data-driven-marketing-spending-change/
MarketingCharts. "How Do You Expect Your or Your Clients' Spending on Each of The following Data-driven Marketing and Advertising Channels to Change over The next Year?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Nov 2014, /statistics/368480/data-driven-marketing-spending-change/
MarketingCharts, How do you expect your or your clients' spending on each of the following data-driven marketing and advertising channels to change over the next year? ÌÇÐÄÆƽâ°æ, /statistics/368480/data-driven-marketing-spending-change/ (last visited August 01, 2026)
How do you expect your or your clients' spending on each of the following data-driven marketing and advertising channels to change over the next year? [Graph], MarketingCharts, November 13, 2014. [Online]. Available: /statistics/368480/data-driven-marketing-spending-change/
