* The question was phrased by the source as follows: "When it comes to a mobile ad on your smartphone, which of the following would most likely motivate you to take action (such as purchasing a product/service, visiting a location, etc.)?" ** n (18-24) = 625, n (25-34) = 1,113, n (35-44 )= 855, n (45-54) = 277, n (55-64) = 208, n (65+) =143. All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days. The source provided no information about the remaining percentage points to 100.
Citation formats
Mobile advertisement types leading to action in the United Kingdom (UK) 2014, by age
This statistic displays the types of mobile advertisements that are most likely to motivate mobile users to take action (such as purchasing a product or visiting a physical store location) in the United Kingdom (UK) in 2014, by age group. Mobile ads offering a voucher were most popular among respondents aged 25 to 34, with ** percent of respondents in this group reporting that these ads were most likely to motivate them.
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xAd, & Telmetrics. (July 29, 2014). When it comes to a mobile ad on your smartphone, which of the following would most likely motivate you to take action?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/326869/mobile-ad-types-that-lead-to-action-by-age-uk/
xAd, und Telmetrics. "When it comes to a mobile ad on your smartphone, which of the following would most likely motivate you to take action?*." Chart. July 29, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/326869/mobile-ad-types-that-lead-to-action-by-age-uk/
xAd, Telmetrics. (2014). When it comes to a mobile ad on your smartphone, which of the following would most likely motivate you to take action?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/326869/mobile-ad-types-that-lead-to-action-by-age-uk/
xAd, and Telmetrics. "When It Comes to a Mobile Ad on Your Smartphone, Which of The following Would Most Likely Motivate You to Take Action?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jul 2014, /statistics/326869/mobile-ad-types-that-lead-to-action-by-age-uk/
xAd & Telmetrics, When it comes to a mobile ad on your smartphone, which of the following would most likely motivate you to take action?* ÌÇÐÄÆƽâ°æ, /statistics/326869/mobile-ad-types-that-lead-to-action-by-age-uk/ (last visited August 07, 2026)
When it comes to a mobile ad on your smartphone, which of the following would most likely motivate you to take action?* [Graph], xAd, & Telmetrics, July 29, 2014. [Online]. Available: /statistics/326869/mobile-ad-types-that-lead-to-action-by-age-uk/
