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In 2025, Google’s brand value was approximately *** billion U.S. dollars which represented a roughly ** percent increase from the *** billion dollars seen in 2024. The U.S. tech company is the second-most valuable brand worldwide. 

How much money does Google make from ads?

Google recorded its highest-ever revenue of nearly *** billion dollars in 2024. Of this total, approximately ** percent came from the company‘s ad business. That same year, Google’s advertising revenue amounted to *** billion dollars, most of it stemming from search ads.

Search ads: Google’s gold mine

Google Search was originally developed in 1996 and its domain was registered in 1997. In 2023, 'Google Search & other' was the biggest revenue segment of the parent company of Google, Alphabet Inc., and generated advertising revenue of *** billion dollars. As of January 2024, Google was the leading search engine worldwide and accounted for approximately ** percent of the global desktop search market. In the meantime, the share of Bing, its closest competitor, stood at approximately **** percent.