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Mercedes-Benz’s global brand value decreased by approximately **** percent in 2025. The German automotive brand saw its value decline to billion U.S. dollars, down from **** billion in 2024. The luxury car maker ranked *** on the 2025 most valuable brands ranking worldwide.

Satisfaction with the Mercedes brand 

The name Mercedes Benz has been associated with premium automobile brands for a long time and has enjoyed a loyal customer base. Consequently, the company has maintained a fairly strong rate of consumer satisfaction. In 2024, Mercedes Benz made it to the top 10 of car brands by customer satisfaction.

Automakers make into the top of U.S. ad spenders

Automotive advertising spending in the U.S. is expected to increase*** percent in 2025 to reach **** billion dollars. In line with the increasing investments in digital ads, auto advertisers have shifted their investments to online platforms. As of 2023, the automobile industry accounted for ***percent of digital advertising revenue in the U.S.