IBM: brand value 2025| ��ƽ��

IBM's global brand value from 2006 to 2025 (in billion U.S. dollars)

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Release date

June 2025

More information

Region

Worldwide

Survey time period

2006 to 2025

Supplementary notes

Figures for periods prior to 2025 come from earlier reports.

Figures have been rounded.

Citation formats

In 2025, the brand value of The International Business Machines Corporation, known as IBM, amounted to approximately *** billion U.S. dollars. IBM has seen quite a few ups and downs in its global brand value since 2012. The company partnered with Microsoft for its Operating System in 1980 and, before peaking in 2025, reached its highest brand value in 2012 at *** billion dollars.

IBM's ad spend

In 2024, IBM's global promotional and advertising expenditure reached 1.17 billion dollars. That was the fifth consecutive decrease, with the value amounting to less than two thirds of the ** marketing budget recorded in 2019, before the pandemic. That probably follows IBM's sharp decline in revenue in 2020. The 2024 result amounted to little more than half of the holding's 2011 global revenues.

IBM in the ad market

The company also operates within the marketing industry. Its subsidiary IBM iX – self-described as a mix of consultancy, digital agency, design studio, and tech firm – ranked ninth among the world's top 10 ad agency groups by revenue in 2023. For comparison, iX's result that year amounted to little more than one-third of WPP's, the sector's consolidated global leader.