In 2024, McDonald's brand value amounted to billion U.S. dollars, down from billion dollars a year earlier – a small decrease of **.
The Golden Arches
McDonald's started its business as a barbecue restaurant in San Bernardino, California, in 1940. Throughout the years, the company transformed into the leading fast-food franchise with the famous Golden Arches logo. As of May 2025, McDonald's ranked among the largest companies worldwide by market capitalization. Furthermore, the food behemoth was the highest-valued quick-service restaurant chain in the world by a wide margin in 2024, beating competitors such as Starbucks, KFC, and Burger King.Â
More than a hamburger
McDonald's operates in over 100 countries and produces its most famous hamburger, the Big Mac. This fact provides an informal measure of purchasing power parity between countries – namely the Big Mac Index, introduced by The Economist in 1986. According to the index, Switzerland had the most expensive Big Macs worldwide at **** dollars as of January 2025. Argentina and Uruguay followed at **** dollars and **** dollars, respectively.
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Kantar. (June 8, 2025). McDonald's global brand value from 2006 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/326059/mcdonalds-brand-value/
Kantar. "McDonald's global brand value from 2006 to 2025 (in billion U.S. dollars)." Chart. June 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/326059/mcdonalds-brand-value/
Kantar. (2025). McDonald's global brand value from 2006 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/326059/mcdonalds-brand-value/
Kantar. "Mcdonald's Global Brand Value from 2006 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jun 2025, /statistics/326059/mcdonalds-brand-value/
Kantar, McDonald's global brand value from 2006 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/326059/mcdonalds-brand-value/ (last visited July 16, 2026)
McDonald's global brand value from 2006 to 2025 (in billion U.S. dollars) [Graph], Kantar, June 8, 2025. [Online]. Available: /statistics/326059/mcdonalds-brand-value/
