| Characteristic | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|
| Google Search & other | 69,811 | 85,296 | 98,115 | 104,062 | 148,951 | 162,450 | 175,033 | 198,084 |
| YouTube ads | 8,150 | 11,155 | 15,149 | 19,772 | 28,845 | 29,243 | 31,510 | 36,147 |
| [TOTAL] Google properties | 77,961 | 96,451 | 113,264 | 123,834 | 177,796 | 191,693 | 206,543 | 234,231 |
| Google Network Members' properties | 17,616 | 20,010 | 21,547 | 23,090 | 31,701 | 32,780 | 31,312 | 30,359 |
| [TOTAL] Google advertising | 95,577 | 116,461 | 134,811 | 146,924 | 209,497 | 224,473 | 237,855 | 264,590 |
| Google Cloud | 4,056 | 5,838 | 8,918 | 13,059 | 19,206 | 26,280 | 33,088 | 43,229 |
| Google subscriptions, platforms, and devices (previously "other") | 10,914 | 14,063 | 17,014 | 21,711 | 28,032 | 29,055 | 34,688 | 40,340 |
| [TOTAL] Google revenues | 110,547 | 136,362 | 160,743 | 181,694 | 256,735 | 279,808 | 305,631 | 348,159 |
| Other Bets revenues | 477 | 595 | 659 | 657 | 753 | 1,068 | 1,527 | 1,648 |
February 2025
Worldwide
2017 to 2024
excluding hedging gains (losses)
Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.
Other Bets – Other Bets – Other Bets is a combination of multiple operating segments that are not individually material. Other Bets includes businesses such as Access, Calico, CapitalG, GV, Verily, Waymo, and X. Revenues from the Other Bets are derived primarily through the sales of internet and TV services through Access as well as licensing and R&D services through Verily.
Google other revenues consist primarily of:
• Sales of apps and media content in the Google Play store;
• Sales of certain Google branded hardware, such as Chromecast;
• Service fees received for cloud and apps and our Maps API; and
• Licensing-related revenue.
• In Q1 2018, Nest joined Google’s hardware team. Consequently, the financial results of Nest are reported in the Google segment, with Nest revenues reflected in Google other revenues.
