This statistic displays the content and native advertising spend share of digital display ad spending in the United Kingdom from 2014 to 2017. In 2016, content and native advertising accounted for ** percent of digital display ad spend in the UK. The share fell slightly in the following year to ** percent.
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IAB UK. (April 25, 2018). Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/324825/native-ad-share-of-digital-display-spending-uk/
IAB UK. "Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017." Chart. April 25, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/324825/native-ad-share-of-digital-display-spending-uk/
IAB UK. (2018). Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/324825/native-ad-share-of-digital-display-spending-uk/
IAB UK. "Share of Digital Display Spending Going on Content and Native Advertising in The United Kingdom (Uk) from 2014 to 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Apr 2018, /statistics/324825/native-ad-share-of-digital-display-spending-uk/
IAB UK, Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017 ÌÇÐÄÆƽâ°æ, /statistics/324825/native-ad-share-of-digital-display-spending-uk/ (last visited July 23, 2026)
Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017 [Graph], IAB UK, April 25, 2018. [Online]. Available: /statistics/324825/native-ad-share-of-digital-display-spending-uk/
