This question was phrased by the source as follows: "In general terms, to what extent do you agree or disagree with the following statements? - Sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to me."
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Level of interest in sponsored content on news sites in the United Kingdom (UK) 2015
This statistic shows the results of an online survey on reader interest in sponsored or branded content on online news websites in the United Kingdom (UK) in 2015. As of February 2015, ** percent of respondents strongly disagreed with the statement that native advertising articles were an interesting way to find out about new topics.
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Reuters Institute for the Study of Journalism. (June 16, 2015). Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/564776/online-news-sponsored-content-value-uk/
Reuters Institute for the Study of Journalism. "Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you?." Chart. June 16, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/564776/online-news-sponsored-content-value-uk/
Reuters Institute for the Study of Journalism. (2015). Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/564776/online-news-sponsored-content-value-uk/
Reuters Institute for the Study of Journalism. "Would You Agree That Sponsored or Branded Content Is An Interesting Way to Hear about a Topic or Subject That Is Relevant to You?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2015, /statistics/564776/online-news-sponsored-content-value-uk/
Reuters Institute for the Study of Journalism, Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you? ÌÇÐÄÆƽâ°æ, /statistics/564776/online-news-sponsored-content-value-uk/ (last visited July 23, 2026)
Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you? [Graph], Reuters Institute for the Study of Journalism, June 16, 2015. [Online]. Available: /statistics/564776/online-news-sponsored-content-value-uk/
