Content marketing is defined by the source as, "paid for sponsorship, advertisement features, in-feed & native distribution tools; includes ‘advertorials’ and ads in social media news feeds"
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Content and native advertising spending in the United Kingdom (UK) 2014-2017
This statistic displays the amount spent on native advertising and content advertising in the United Kingdom (UK) from 2014 to 2017. In 2016, spending accounted for **** billion British pounds (** percent growth since 2015).
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IAB UK. (April 25, 2018). Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/536205/native-ad-spending-in-the-uk/
IAB UK. "Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP)." Chart. April 25, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/536205/native-ad-spending-in-the-uk/
IAB UK. (2018). Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/536205/native-ad-spending-in-the-uk/
IAB UK. "Content and Native Advertising Expenditure in The United Kingdom (Uk) from 2014 to 2017 (in Million Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Apr 2018, /statistics/536205/native-ad-spending-in-the-uk/
IAB UK, Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP) ÌÇÐÄÆƽâ°æ, /statistics/536205/native-ad-spending-in-the-uk/ (last visited July 23, 2026)
Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP) [Graph], IAB UK, April 25, 2018. [Online]. Available: /statistics/536205/native-ad-spending-in-the-uk/
