This question was phrased by the source as follows: "How does advertising like this impact on your perceptions of the news organisation and the brand being talked about in the advert?"
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Impact of sponsored content on perception of brand and ad carrier in the UK 2015
This statistic shows the results of an online survey on the impact of native advertising on reader perceptions of the brand advertised and the news organisation carrying the sponsored content in the United Kingdom (UK) as of February 2015. Roughly *** in **** respondents stated that sponsored content resulted in them seeing the advertised brand in a less positive light.
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Reuters Institute for the Study of Journalism. (June 16, 2015). Does native advertising impact on your perceptions of the news organisation and the brand being talked about in the advert? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/564791/sponsored-news-content-perceived-deception-uk/
Reuters Institute for the Study of Journalism. "Does native advertising impact on your perceptions of the news organisation and the brand being talked about in the advert?." Chart. June 16, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/564791/sponsored-news-content-perceived-deception-uk/
Reuters Institute for the Study of Journalism. (2015). Does native advertising impact on your perceptions of the news organisation and the brand being talked about in the advert?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/564791/sponsored-news-content-perceived-deception-uk/
Reuters Institute for the Study of Journalism. "Does Native Advertising Impact on Your Perceptions of The News Organisation and The Brand Being Talked about in The Advert?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2015, /statistics/564791/sponsored-news-content-perceived-deception-uk/
Reuters Institute for the Study of Journalism, Does native advertising impact on your perceptions of the news organisation and the brand being talked about in the advert? ÌÇÐÄÆƽâ°æ, /statistics/564791/sponsored-news-content-perceived-deception-uk/ (last visited July 23, 2026)
Does native advertising impact on your perceptions of the news organisation and the brand being talked about in the advert? [Graph], Reuters Institute for the Study of Journalism, June 16, 2015. [Online]. Available: /statistics/564791/sponsored-news-content-perceived-deception-uk/
