Responses to the survey question: ‘Would you consider using any of the following types of financial services provider?'
The 'Pure Digital' bank: no branches or call centres/ open 24/7 and fully accessible via laptop, smartphone or tablet device/ easy access financial data/ bank uses data to suggest relevant ideas
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UK banking service survey: client opinion on the 'Pure Digital' bank 2014, by age
This statistic presents client opinions on the possibility of usage of 'Pure Digital' bank as a new type of financial services provider - by age group, in the United Kingdom (UK), July 2014. Negative reactions to the new banking option outnumbered positive ones for age brackets: 18-24 years old customers and 35+ years old customers, in both categories in ratio of 2:3. The age bracket of 25-34 reacted to this possibility in a more positive way, with 33 percent of respondents being in favour of this banking possibility, and 18 percent being rather against.
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Accenture. (July 9, 2014). Bank customer opinion on usage of the 'Pure Digital' bank in the United Kingdom (UK) in 2014, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/318969/uk-clients-pure-digital-bank-age-group/
Accenture. "Bank customer opinion on usage of the 'Pure Digital' bank in the United Kingdom (UK) in 2014, by age group." Chart. July 9, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/318969/uk-clients-pure-digital-bank-age-group/
Accenture. (2014). Bank customer opinion on usage of the 'Pure Digital' bank in the United Kingdom (UK) in 2014, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/318969/uk-clients-pure-digital-bank-age-group/
Accenture. "Bank Customer Opinion on Usage of The 'pure Digital' Bank in The United Kingdom (Uk) in 2014, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jul 2014, /statistics/318969/uk-clients-pure-digital-bank-age-group/
Accenture, Bank customer opinion on usage of the 'Pure Digital' bank in the United Kingdom (UK) in 2014, by age group ÌÇÐÄÆƽâ°æ, /statistics/318969/uk-clients-pure-digital-bank-age-group/ (last visited July 24, 2026)
Bank customer opinion on usage of the 'Pure Digital' bank in the United Kingdom (UK) in 2014, by age group [Graph], Accenture, July 9, 2014. [Online]. Available: /statistics/318969/uk-clients-pure-digital-bank-age-group/
