This statistic presents bank customer's willingness to share their personal data in exchange for various banking services offered as incentives, in comparison for 2014. Customers are least willing to share their personal information for 'tailored services' in 2014 - only 23 percent would opt for it.
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Accenture. (July 9, 2014). Bank client's willingness to share personal data with their bank in the United Kingdom (UK) in 2014, by incentives [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/318692/uk-bank-clients-data-for-incentives/
Accenture. "Bank client's willingness to share personal data with their bank in the United Kingdom (UK) in 2014, by incentives." Chart. July 9, 2014. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/318692/uk-bank-clients-data-for-incentives/
Accenture. (2014). Bank client's willingness to share personal data with their bank in the United Kingdom (UK) in 2014, by incentives. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/318692/uk-bank-clients-data-for-incentives/
Accenture. "Bank Client's Willingness to Share Personal Data with Their Bank in The United Kingdom (Uk) in 2014, by Incentives." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Jul 2014, /statistics/318692/uk-bank-clients-data-for-incentives/
Accenture, Bank client's willingness to share personal data with their bank in the United Kingdom (UK) in 2014, by incentives ÌÇÐÄÆÆ½â°æ, /statistics/318692/uk-bank-clients-data-for-incentives/ (last visited July 24, 2026)
Bank client's willingness to share personal data with their bank in the United Kingdom (UK) in 2014, by incentives [Graph], Accenture, July 9, 2014. [Online]. Available: /statistics/318692/uk-bank-clients-data-for-incentives/