| Brand name and description | Memorability index |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
February 2014
More information
Region
United States
Survey time period
as of February 2014
Supplementary notes
All Super Bowl ads were ranked on the percent of viewers who remembered both the ad's content and brand the day after real world exposure during the game, indexed versus the mean score of all 2014 Super Bowl ads. For example, with an ad index of 195, Budweiser's 'Hero's Welcome' ad was 1.95 times as memorable and well branded as the average 2014 Super Bowl ad.
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