* The source defines click-through rate standard media as: "The ratio of clicks to an external URL to the number of impressions of the ad for images and standard flash creatives (not rich media)." ** The source defines click-through rate rich media as: "The ratio of clicks to an external URL to the number of impressions of the ad for rich media creatives."
Citation formats
Display advertising click-through rate (CTR) in the UK 2010-2014, by media type
This statistic displays the monthly display advertising click-through rate in the United Kingdom (UK) from ** to , by media type. In , the CTR (standard media) in the UK was **** percent for online display ads.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
DoubleClick. (July 25, 2014). Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/313189/display-advertising-ctr-click-through-rate-in-the-united-kingdom/
DoubleClick. "Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type." Chart. July 25, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/313189/display-advertising-ctr-click-through-rate-in-the-united-kingdom/
DoubleClick. (2014). Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/313189/display-advertising-ctr-click-through-rate-in-the-united-kingdom/
DoubleClick. "Display Advertising Click-through Rate (Ctr) Monthly in The United Kingdom (Uk) from October 2010 to April 2014, by Rich and Standard Media Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jul 2014, /statistics/313189/display-advertising-ctr-click-through-rate-in-the-united-kingdom/
DoubleClick, Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type ÌÇÐÄÆƽâ°æ, /statistics/313189/display-advertising-ctr-click-through-rate-in-the-united-kingdom/ (last visited August 03, 2026)
Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type [Graph], DoubleClick, July 25, 2014. [Online]. Available: /statistics/313189/display-advertising-ctr-click-through-rate-in-the-united-kingdom/
