* The most up-to-date CTR for each product category is displayed in this statistic. For some product categories, the click-through rate for February 2015 is displayed, for others, the rate for June 2015 is displayed. Trend data for each product category is made available by the source.
The source defines click-through rate as: "The ratio of clicks to an external URL to the number of impressions of the ad."
Citation formats
Display advertising click-through rate in the United Kingdom 2016, by product type
This statistic displays a ranking of product categories ranked by online display advertising click-through rate in the United Kingdom (UK) as of ****. In ****, it was found that the credit and lending category had the click through rate of **** percent.
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DoubleClick. (November 4, 2016). Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/313106/product-types-ranked-by-click-through-rate-ctr-united-kingdom/
DoubleClick. "Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*." Chart. November 4, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/313106/product-types-ranked-by-click-through-rate-ctr-united-kingdom/
DoubleClick. (2016). Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/313106/product-types-ranked-by-click-through-rate-ctr-united-kingdom/
DoubleClick. "Product Types Ranked by Display Advertising Click-through Rate (Ctr) in The United Kingdom (Uk) as of September 2016*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Nov 2016, /statistics/313106/product-types-ranked-by-click-through-rate-ctr-united-kingdom/
DoubleClick, Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016* ÌÇÐÄÆƽâ°æ, /statistics/313106/product-types-ranked-by-click-through-rate-ctr-united-kingdom/ (last visited August 03, 2026)
Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016* [Graph], DoubleClick, November 4, 2016. [Online]. Available: /statistics/313106/product-types-ranked-by-click-through-rate-ctr-united-kingdom/
