Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included are unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the . Figure for 2015 comes from .
The timeline presents data on Kohl's Corp's advertising spending in the United States in 2013, 2015, and 2016. The departmental store chain invested million U.S. dollars in measured media advertising in the United States in 2015.
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Advertising Age. (April 10, 2017). Kohl's advertising spending in the United States from 2013 to 2016 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/298783/kohls-corp-ad-spending-usa/
Advertising Age. "Kohl's advertising spending in the United States from 2013 to 2016 (in million U.S. dollars) ." Chart. April 10, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/298783/kohls-corp-ad-spending-usa/
Advertising Age. (2017). Kohl's advertising spending in the United States from 2013 to 2016 (in million U.S. dollars) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/298783/kohls-corp-ad-spending-usa/
Advertising Age. "Kohl's Advertising Spending in The United States from 2013 to 2016 (in Million U.S. Dollars) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Apr 2017, /statistics/298783/kohls-corp-ad-spending-usa/
Advertising Age, Kohl's advertising spending in the United States from 2013 to 2016 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/298783/kohls-corp-ad-spending-usa/ (last visited August 06, 2026)
Kohl's advertising spending in the United States from 2013 to 2016 (in million U.S. dollars) [Graph], Advertising Age, April 10, 2017. [Online]. Available: /statistics/298783/kohls-corp-ad-spending-usa/
