| Characteristic | Trigger*** | Research | Purchase |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Source
Release date
April 2014
More information
Region
United Kingdom
Survey time period
December 18, 2013
Number of respondents
946**
Special properties
smartphone owners
Supplementary notes
* Based on most recent purchase among respondents who used the device across the entire purchase path.
** Base varied by device: n (laptop) = 946, n (smartphone) = 370, n (desktop) = 535, n (tablet) = 333.
*** Device where respondents first read any promotional message/advertising related to item purchased.
Age not specified.
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