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Distribution of retail website visits and orders in Germany as of 1st quarter 2026, by device

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Source

Release date

2026

Region

Germany

Survey time period

Q1 2026

Supplementary notes

Order Share refers to the proportion of orders placed on each device. Traffic Share refers to the proportion of visits made on each device.

Citation formats

Online retail website visits and orders in Germany 2026, by device

Published by
Yihan Ma,
May 20, 2026

During the first quarter of 2026, smartphones accounted for about ***percent of visits to retail sites in Germany and were used to make around **percent of online shopping orders. Meanwhile, desktop computers generated just ** percent of retail website traffic and were behind ** percent of all purchases.

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