| Characteristic | Share of respondents |
|---|---|
| Inflation did/ will change the way I shop | 30% |
| I did/plan to buy cheaper brands than usual | 20% |
| It did/will place a strain on my budget | 20% |
| I did/plan to seek more deals/coupons than in the past | 20% |
| I did/will have money specifically set aside/budgeted | 18% |
| I did/plan to buy fewer school supplies than in previous years due to the cost | 16% |
| I did/will feel pressured to spend more than I am comfortable with | 11% |
| I did/plan to take on debt for back-to-school items this year | 6% |
| None of these | 29% |
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Source
Sources
Release date
July 2025
More information
Region
United States
Survey time period
June 2 to 4, 2025
Number of respondents
2,616*
Age group
18 years and older
Supplementary notes
* Of whom 914 have or will do back-to-school shopping this year.
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