In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now?
Characteristic
None
76-100%
51-75%
26-50%
1-25%
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-
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Survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies]. The source does not provide information on the type of survey used.
Citation formats
Share of media spend/sales attributed to integrated multiscreen campaigns in the U.S.
The graph presents data on the share of media spend/sales attributed to integrated multiscreen campaigns in the United States in 2013 and presents a projection for 2016. Among the surveyed marketers, ** percent stated that integrated marketing campaigns took one to ** percent of their media spend or sales revenue.
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ANA, & Nielsen. (December 5, 2013). In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/291204/importance-integrated-multiscreen-campaigns-delivering-message-usa/
ANA, und Nielsen. "In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? ." Chart. December 5, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/291204/importance-integrated-multiscreen-campaigns-delivering-message-usa/
ANA, Nielsen. (2013). In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/291204/importance-integrated-multiscreen-campaigns-delivering-message-usa/
ANA, and Nielsen. "In Relation to Your Media Spend/Sales Revenue, What Percentage Can Be Attributed to Integrated Multi-screen Campaigns Today, and How Much Do You Think It Will Be Three Years from Now? ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2013, /statistics/291204/importance-integrated-multiscreen-campaigns-delivering-message-usa/
ANA & Nielsen, In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? ÌÇÐÄÆƽâ°æ, /statistics/291204/importance-integrated-multiscreen-campaigns-delivering-message-usa/ (last visited August 06, 2026)
In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? [Graph], ANA, & Nielsen, December 5, 2013. [Online]. Available: /statistics/291204/importance-integrated-multiscreen-campaigns-delivering-message-usa/
