Including advertising related to federal, state, or local politics, including elections and lobbying activities. Including advertising with a direct relation to legislative and regulatory issues.Â
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Political advertising spending's share in total ad media spend in the U.S. 2016-2024
In 2024, political advertising was forecast to account for *** percent of total media ad spending in the United States. During the last presidential election year, 2020, this share amounted to *** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
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eMarketer. (February 23, 2024). Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1499888/share-political-ad-spending-us/
eMarketer. "Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024." Chart. February 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1499888/share-political-ad-spending-us/
eMarketer. (2024). Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1499888/share-political-ad-spending-us/
eMarketer. "Political Advertising Spending as a Percentage of Total Ad Media Spend in The United States from 2016 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2024, /statistics/1499888/share-political-ad-spending-us/
eMarketer, Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1499888/share-political-ad-spending-us/ (last visited July 19, 2026)
Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024 [Graph], eMarketer, February 23, 2024. [Online]. Available: /statistics/1499888/share-political-ad-spending-us/
