The source notes "[Respondents] were asked to choose the better of two candies from a list of 76 candies in a series of head-to-head match-ups. The win percentage shows the percentage of times each candy won its match-ups."
Citation formats
Leading Halloween candies among adults in the United States in 2021
Shortly before Halloween in 2021, original M&Ms were the most popular choice of candy among surveyed adults in the United States. When the respondents were asked to pick one candy over another, slightly under **** chose the Peanut Butter Cup from Reese's. This put Reese's Peanut Butter Cup just behind M&Ms which were picked above other candy in **** percent of all cases.
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YouGov. (October 21, 2021). Share of times a piece of candy was picked above other candy in the United States in Q3 2021, by candy type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1273171/favorite-halloween-treats-among-adults-in-the-us/
YouGov. "Share of times a piece of candy was picked above other candy in the United States in Q3 2021, by candy type." Chart. October 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1273171/favorite-halloween-treats-among-adults-in-the-us/
YouGov. (2021). Share of times a piece of candy was picked above other candy in the United States in Q3 2021, by candy type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1273171/favorite-halloween-treats-among-adults-in-the-us/
YouGov. "Share of times a Piece of Candy Was Picked above Other Candy in The United States in Q3 2021, by Candy Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Oct 2021, /statistics/1273171/favorite-halloween-treats-among-adults-in-the-us/
YouGov, Share of times a piece of candy was picked above other candy in the United States in Q3 2021, by candy type ÌÇÐÄÆƽâ°æ, /statistics/1273171/favorite-halloween-treats-among-adults-in-the-us/ (last visited August 03, 2026)
Share of times a piece of candy was picked above other candy in the United States in Q3 2021, by candy type [Graph], YouGov, October 21, 2021. [Online]. Available: /statistics/1273171/favorite-halloween-treats-among-adults-in-the-us/
