In 2025, consumers in the United States expected to spend a combined total of billion U.S. dollars on trick-or-treat candy for the Halloween season. Americans were planning to spend the most on spooky costumes and decorations, namely about and billion U.S. dollars, respectively, or just under U.S. dollars per person.
Halloween participation
In 2024, more than percent of individuals surveyed in the United States said they planned to celebrate Halloween and/or participate in Halloween activities. This is a noteworthy increase in participation compared to Halloween 2020, a period that was severely affected by the coronavirus (COVID-19) pandemic. Interestingly, 2023 and 2024’s participation figures were higher than pre-COVID-19 figures.Â
Halloween plans
To honor the spooky season in 2023, over percent of Americans planned to hand out candy to trick-or-treaters, making it the most prevalent way in which people planned to celebrate Halloween. Many people also planned to dress up and carve out pumpkins to get in the Halloween spirit. Consumers often consider recent trends when picking out something to wear, and this also rings true during Halloween. As a result of the release of the 2024 movie, for instance, many adults were considering dressing up as Beetlejuice.
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