The source notes "[respondents] were asked to choose the better of two candies from a list of 76 candies in a series of head-to-head match-ups. The win percentage shows the percentage of times each candy won its match-ups."
Citation formats
Leading Halloween candies among children in the United States in 2021
Shortly before Halloween in 2021, Reese's Peanut Butter Cup was the most popular choice of candy among surveyed eight to fourteen year old children in the United States. When the children were asked to pick one candy over another, slightly over **** chose the Peanut Butter Cup from Reese's.
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YouGov. (October 12, 2021). Share of times a piece of candy was picked above other candy in the United States in Q3 2021, by candy type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1273130/favorite-halloween-treats-among-kids-in-the-us/
YouGov. "Share of times a piece of candy was picked above other candy in the United States in Q3 2021, by candy type." Chart. October 12, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1273130/favorite-halloween-treats-among-kids-in-the-us/
YouGov. (2021). Share of times a piece of candy was picked above other candy in the United States in Q3 2021, by candy type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1273130/favorite-halloween-treats-among-kids-in-the-us/
YouGov. "Share of times a Piece of Candy Was Picked above Other Candy in The United States in Q3 2021, by Candy Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Oct 2021, /statistics/1273130/favorite-halloween-treats-among-kids-in-the-us/
YouGov, Share of times a piece of candy was picked above other candy in the United States in Q3 2021, by candy type ÌÇÐÄÆƽâ°æ, /statistics/1273130/favorite-halloween-treats-among-kids-in-the-us/ (last visited August 02, 2026)
Share of times a piece of candy was picked above other candy in the United States in Q3 2021, by candy type [Graph], YouGov, October 12, 2021. [Online]. Available: /statistics/1273130/favorite-halloween-treats-among-kids-in-the-us/
