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During the 2025 Halloween season, consumers in the United States (U.S.) are expected to spend about *** billion U.S. dollars on candy. This is a slight increase compared to 2024.

Halloween traditions

Approximately ** percent of Americans planned on celebrating Halloween in 2024. This constitutes the second-highest participation rate within the last eight years. In 2020, the share of Americans who participated in Halloween activities fell significantly, due to the COVID-19 pandemic. The tradition of Halloween, which is celebrated on October 31st in the U.S., includes a variety of activities, such as trick-or-treating, attending costume parties, or carving pumpkins. On average, the expenditure on Halloween-related items among U.S. consumers amounts to about *** U.S. dollars annually. The average Halloween expenditure has more than doubled since 2005. Many consumers planned to do their Halloween shopping in advance. About a of U.S. consumers intended to buy Halloween candy between four and seven days before the event. Furthermore, a quarter of consumers even intended to purchase candy between eight and 14 days in advance.

Halloween costumes

Due to the increases in inflation in 2022, consumers have generally tried to cut back. As a result, slightly less than **** of American consumers planned to decrease their spending Halloween costumes to deal with the inflation. Nonetheless, in 2024, a total of *** billion U.S. dollars was spent on spooky outfits and costumes by U.S. consumers for the Halloween season. Costume purchases and decorations make up the largest spending category during the Halloween season, as compared to candy and greeting cards. The leading destination for Halloween costume shopping in the U.S. is Amazon. About ** percent of U.S. consumers purchased their costumes through the online retailer.