The source states: "Internet: there are no available data on how internet advertising expenditure is split between locally and nationally focused campaigns, and so there is no useful basis on which to make an estimate."
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Local advertising market size in the UK 2012, by platform
This statistic displays an estimate of the local advertising market size in the United Kingdom in 2012, by platform. The local print advertising market was estimated at *** billion British pounds in 2012, making it the largest platform in the local ad market.
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Nesta, & Oliver & Ohlbaum. (May 31, 2013). Size of the local advertising market in the United Kingdom (UK) in 2012, by platform (in million British pounds) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/274629/local-advertising-market-size-in-the-united-kingdom-uk-by-platform/
Nesta, und Oliver & Ohlbaum. "Size of the local advertising market in the United Kingdom (UK) in 2012, by platform (in million British pounds)." Chart. May 31, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/274629/local-advertising-market-size-in-the-united-kingdom-uk-by-platform/
Nesta, Oliver & Ohlbaum. (2013). Size of the local advertising market in the United Kingdom (UK) in 2012, by platform (in million British pounds). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/274629/local-advertising-market-size-in-the-united-kingdom-uk-by-platform/
Nesta, and Oliver & Ohlbaum. "Size of The Local Advertising Market in The United Kingdom (Uk) in 2012, by Platform (in Million British Pounds)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 May 2013, /statistics/274629/local-advertising-market-size-in-the-united-kingdom-uk-by-platform/
Nesta & Oliver & Ohlbaum, Size of the local advertising market in the United Kingdom (UK) in 2012, by platform (in million British pounds) ÌÇÐÄÆƽâ°æ, /statistics/274629/local-advertising-market-size-in-the-united-kingdom-uk-by-platform/ (last visited August 04, 2026)
Size of the local advertising market in the United Kingdom (UK) in 2012, by platform (in million British pounds) [Graph], Nesta, & Oliver & Ohlbaum, May 31, 2013. [Online]. Available: /statistics/274629/local-advertising-market-size-in-the-united-kingdom-uk-by-platform/
