During the Daytona 500 in the 2019 NASCAR season, fans not only tuned into their televisions to watch the race, they also discussed the events on social media. Sponsors tried to tap into this market by engaging with the fans on Twitter. Toyota was the most active sponsor during the event, with the company generating over **** thousand posts and social interactions about the Daytona 500.
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Zoomph. (February 19, 2019). Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1082181/nascar-sponsors-social-media/
Zoomph. "Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*." Chart. February 19, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1082181/nascar-sponsors-social-media/
Zoomph. (2019). Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1082181/nascar-sponsors-social-media/
Zoomph. "Most Active Nascar Sponsors on Twitter during Daytona 500 in February 2019, by Total Activity*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Feb 2019, /statistics/1082181/nascar-sponsors-social-media/
Zoomph, Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity* ÌÇÐÄÆƽâ°æ, /statistics/1082181/nascar-sponsors-social-media/ (last visited July 20, 2026)
Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity* [Graph], Zoomph, February 19, 2019. [Online]. Available: /statistics/1082181/nascar-sponsors-social-media/
