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Advertising expenditure of X (formerly Twitter) from 2014 to 2021 (in million U.S. dollars)
X/Twitter: annual ad spend 2014-2021
In the most recent financial year, X (formerly Twitter) invested 167.1 million U.S. dollars in advertising, up from 56.1 million U.S. dollars in the previous year. Overall, 2021 saw the most that the social networking company has spent on advertising expenditure. In 2021, X/Twitter's worldwide revenue amounted to over five billion U.S. dollars.
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Financial performance pre going private
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- Premium Statistic X (Twitter) revenue 2012-2024
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Usage
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- Basic Statistic X (formerly Twitter) accounts with the most followers worldwide 2023
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- Basic Statistic Tweets containing emojis 2013-2023
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Users and demographics
6
- Premium Statistic Number of Twitter users worldwide 2000-2040
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Public opinion
5
- Basic Statistic U.S. adults on referring to X/Twitter 2024
- Basic Statistic U.S. adults on social media having a good impact on democracy 2024, by platform
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Overview
5
- Premium Statistic Number of social network users worldwide 2017-2030
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Engagement
5
- Basic Statistic X/Twitter average weekly posts 2024-2025
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- Basic Statistic X/Twitter: engagement rate change 2024-2025
Content regulation
7
- Basic Statistic X/Twitter: distribution of global user reports H1 2024, by violation
- Basic Statistic X/Twitter: global enforcement actions H2 2024, by violation
- Basic Statistic X/Twitter: global user reports H2 2024, by violation
- Premium Statistic X/Twitter: platform manipulation and spam actions H2 2024
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- Basic Statistic X/Twitter: abuse, harassment, and hateful content actions H2 2024
- Basic Statistic X/Twitter: personal privacy actions H2 2024
Data requests
5
- Premium Statistic X/Twitter: government data requests H1 2024
- Premium Statistic X/Twitter: government removal requests H2 2024
- Basic Statistic X/Twitter: government removal requests as of H2 2024
- Premium Statistic X/Twitter: copyright and trademark notices H2 2024
- Premium Statistic X/Twitter: copyright notices submitted as of H2 2024
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
- Market ÌÇÐÄÆƽâ°æ
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Twitter. (April 7, 2022). Advertising expenditure of X (formerly Twitter) from 2014 to 2021 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/685637/twitter-ad-cost/
Twitter. "Advertising expenditure of X (formerly Twitter) from 2014 to 2021 (in million U.S. dollars)." Chart. April 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/685637/twitter-ad-cost/
Twitter. (2022). Advertising expenditure of X (formerly Twitter) from 2014 to 2021 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/685637/twitter-ad-cost/
Twitter. "Advertising Expenditure of X (Formerly Twitter) from 2014 to 2021 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Apr 2022, /statistics/685637/twitter-ad-cost/
Twitter, Advertising expenditure of X (formerly Twitter) from 2014 to 2021 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/685637/twitter-ad-cost/ (last visited July 15, 2026)
Advertising expenditure of X (formerly Twitter) from 2014 to 2021 (in million U.S. dollars) [Graph], Twitter, April 7, 2022. [Online]. Available: /statistics/685637/twitter-ad-cost/
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