Advertising spending share in the U.S. by media 2022| ��ƽ��

Distribution of advertising spending in the United States in 2018 and 2022, by media

Characteristic	Mobile	TV	Desktop/laptop	Print	Radio	Out-of-home	Directories
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Release date

April 2018

More information

Region

United States

Survey time period

2018

Supplementary notes

* Forecast.
TV excludes digital; print includes newspapers and magazines, excludes digital; radio excludes off-air and digital; directories - print only, excludes digital.

Citation formats

The largest share of ad expenditures in the U.S. in 2018 is attributed to mobile media, closely followed by TV. However, by 2022 mobile is expected to surpass television advertising by a significant margin, and the difference in allocation of budget between the two media will grow substantially. Desktop, out-of-home and directories are expected to decrease slightly in the measured period (less than one percent) but print is forecast to take the largest cut – almost by half. The entire U.S. ad market is projected to spend close to *** billion U.S. dollars on advertising in 2022.

Digital and mobile advertising in the U.S.

Digital advertising expenditures in the United States are estimated to increase in the coming years, from *** billion U.S. dollars in 2019 to nearly *** billion by the end of . In the same period, spending on mobile ads in the country is projected to grow by close to ** billion dollars2. Marketers in the U.S who are investing in mobile advertising are shifting their focus from display towards video ads, with recent data placing the ratio at ** percent to ** percent in favor of mobile video advertising. This is a clear response to viewing trends among consumers, who tend to consume more advertising on their smartphones rather than computers.