* The source indicates that the events most often attended by consumers surveyed were held at large big box retail stores, grocery stores and supermarkets. The source does not provide detailed survey information (number of respodents, their age or type of survey used).
Citation formats
Usage of smartphones and tablets during in-store events in the U.S. in 2012 and 2013
This statistic shows the reported customer usage of smartphones and tablets during in-store events and experiences in the United States in 2012 and 2013. According to the statistic, ** percent of customers reported using a smartphone or tablet to compare pricing in 2013, up from ** percent of respondents in 2012.
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Event Marketing Institute, & Website (prweb.com). (March 26, 2013). Consumer usage of smartphones and tablets during in-store events and experiences in the United States in 2012 and 2013* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/257556/usage-of-smartphones-and-tablets-during-in-store-events-in-the-us/
Event Marketing Institute, und Website (prweb.com). "Consumer usage of smartphones and tablets during in-store events and experiences in the United States in 2012 and 2013*." Chart. March 26, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/257556/usage-of-smartphones-and-tablets-during-in-store-events-in-the-us/
Event Marketing Institute, Website (prweb.com). (2013). Consumer usage of smartphones and tablets during in-store events and experiences in the United States in 2012 and 2013*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/257556/usage-of-smartphones-and-tablets-during-in-store-events-in-the-us/
Event Marketing Institute, and Website (prweb.com). "Consumer Usage of Smartphones and Tablets during In-store Events and Experiences in The United States in 2012 and 2013*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2013, /statistics/257556/usage-of-smartphones-and-tablets-during-in-store-events-in-the-us/
Event Marketing Institute & Website (prweb.com), Consumer usage of smartphones and tablets during in-store events and experiences in the United States in 2012 and 2013* ÌÇÐÄÆƽâ°æ, /statistics/257556/usage-of-smartphones-and-tablets-during-in-store-events-in-the-us/ (last visited August 06, 2026)
Consumer usage of smartphones and tablets during in-store events and experiences in the United States in 2012 and 2013* [Graph], Event Marketing Institute, & Website (prweb.com), March 26, 2013. [Online]. Available: /statistics/257556/usage-of-smartphones-and-tablets-during-in-store-events-in-the-us/
