This statistic shows factors that most influences consumers' decision to purchase a product or a service promoted at an event they attended. During a survey of U.S. consumers it was found that ** percent purchased a product or a service at an event because they gained a better understanding of the product/service from the event.
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Event Marketing Institute. (February 1, 2016). If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/257547/event-participation-influence-on-consumer-purchase-decisions-in-the-us-by-factor/
Event Marketing Institute. "If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?." Chart. February 1, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/257547/event-participation-influence-on-consumer-purchase-decisions-in-the-us-by-factor/
Event Marketing Institute. (2016). If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/257547/event-participation-influence-on-consumer-purchase-decisions-in-the-us-by-factor/
Event Marketing Institute. "If You Did Buy The Product/Service Being Promoted at The Event, What Most Influenced Your Decision to Purchase during Your Visit?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2016, /statistics/257547/event-participation-influence-on-consumer-purchase-decisions-in-the-us-by-factor/
Event Marketing Institute, If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit? ÌÇÐÄÆƽâ°æ, /statistics/257547/event-participation-influence-on-consumer-purchase-decisions-in-the-us-by-factor/ (last visited August 05, 2026)
If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit? [Graph], Event Marketing Institute, February 1, 2016. [Online]. Available: /statistics/257547/event-participation-influence-on-consumer-purchase-decisions-in-the-us-by-factor/
