The data is calculated based on daily measurement of brand image advertising on 200 mainstream internet media excluding text link and some targeted adverisements. The revenue values were estimated. 1 yuan equals approximately 0.16 U.S. dollars and 0.12 euros as of April 2013
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Advertising revenue in China 2012, by internet media
This statistic shows the online advertising revenue in China from the first quarter 2012 to the fourth quarter 2012, broken down by major internet media. In the first quarter of 2012, the video websites generated around *** million yuan with online advertising in China.
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iResearch. (March 13, 2013). Online advertising revenue in China from the first quarter 2012 to the fourth quarter 2012, by internet media (in million yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/257426/advertising-revenue-in-china-by-internet-media/
iResearch. "Online advertising revenue in China from the first quarter 2012 to the fourth quarter 2012, by internet media (in million yuan)." Chart. March 13, 2013. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/257426/advertising-revenue-in-china-by-internet-media/
iResearch. (2013). Online advertising revenue in China from the first quarter 2012 to the fourth quarter 2012, by internet media (in million yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/257426/advertising-revenue-in-china-by-internet-media/
iResearch. "Online Advertising Revenue in China from The First Quarter 2012 to The Fourth Quarter 2012, by Internet Media (in Million Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2013, /statistics/257426/advertising-revenue-in-china-by-internet-media/
iResearch, Online advertising revenue in China from the first quarter 2012 to the fourth quarter 2012, by internet media (in million yuan) ÌÇÐÄÆƽâ°æ, /statistics/257426/advertising-revenue-in-china-by-internet-media/ (last visited July 31, 2026)
Online advertising revenue in China from the first quarter 2012 to the fourth quarter 2012, by internet media (in million yuan) [Graph], iResearch, March 13, 2013. [Online]. Available: /statistics/257426/advertising-revenue-in-china-by-internet-media/
