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Perceived impact of food marketing on children's eating habits in the United States from 2009 to 2011

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Source

Release date

October 2012

Region

United States

Survey time period

June and July 2009, 2010, 2011

Number of respondents

n = 2,454 parents aged 21 to 65 of children aged 2 to 17 living at home**

Method of interview

Online panel

Supplementary notes

* Ratings on the scale from 1 to 10, when 1=no impact, 10=very strong impact.
** Number of respondents:
2009: n = 859,
2010: n = 797,
2011: n = 798.

Citation formats

Food marketing: Perceived impact on eating habits of U.S. children 2009-2011

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 22, 2012
The statistic presents parents' perceptions about the impact of different types of food and beverage marketing on children's eating habits in the United States from 2009 to 2011. Among the surveyed parents, the impact of commercials before movies was rated at an average of *** on a scale of *** to *** in 2009, with *** meaning no impact and *** meaning very strong impact.
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Food advertising in the United StatesFast food restaurants in the U.S. Advertising in the United StatesNon-alcoholic beverages and soft drinks in the United States Restaurant delivery in the U.S.
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