n = 2,454 parents aged 21 to 65 of children aged 2 to 17 living at home**
Method of interview
Online panel
Supplementary notes
* Ratings on the scale from 1 to 10, when 1=no impact, 10=very strong impact. ** Number of respondents by ethnicity: White: n=1287, Black: n=520, Hispanic: n=546.
Citation formats
Marketing: perceived impact on eating habits of U.S. children 2009-2011, by ethnicity
The statistic presents parents' perceptions about the impact of different types of food and beverage marketing on children's eating habits in the United States between 2009 and 2011, broken down by ethnicity. Among the surveyed parents of white children, the impact of cartoon characters on packages was rated at an average of *** on a scale of *** to ***, with *** meaning no impact and *** meaning very strong impact.
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Rudd Center for Food Policy and Obesity at Yale. (October 29, 2012). Perceived impact of food marketing on children's eating habits in the U.S. from 2009 to 2011, by ethnicity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/246307/perceived-impact-of-food-marketing-on-eating-habits-of-us-children-by-ethnicity/
Rudd Center for Food Policy and Obesity at Yale. "Perceived impact of food marketing on children's eating habits in the U.S. from 2009 to 2011, by ethnicity." Chart. October 29, 2012. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/246307/perceived-impact-of-food-marketing-on-eating-habits-of-us-children-by-ethnicity/
Rudd Center for Food Policy and Obesity at Yale. (2012). Perceived impact of food marketing on children's eating habits in the U.S. from 2009 to 2011, by ethnicity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/246307/perceived-impact-of-food-marketing-on-eating-habits-of-us-children-by-ethnicity/
Rudd Center for Food Policy and Obesity at Yale. "Perceived Impact of Food Marketing on Children's Eating Habits in The U.S. from 2009 to 2011, by Ethnicity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Oct 2012, /statistics/246307/perceived-impact-of-food-marketing-on-eating-habits-of-us-children-by-ethnicity/
Rudd Center for Food Policy and Obesity at Yale, Perceived impact of food marketing on children's eating habits in the U.S. from 2009 to 2011, by ethnicity ÌÇÐÄÆƽâ°æ, /statistics/246307/perceived-impact-of-food-marketing-on-eating-habits-of-us-children-by-ethnicity/ (last visited August 06, 2026)
Perceived impact of food marketing on children's eating habits in the U.S. from 2009 to 2011, by ethnicity [Graph], Rudd Center for Food Policy and Obesity at Yale, October 29, 2012. [Online]. Available: /statistics/246307/perceived-impact-of-food-marketing-on-eating-habits-of-us-children-by-ethnicity/
